Following the honor as Master Best Platinum Card 2008, Bank of Communications Platinum Credit Card was awarded the prize of “Most Popular Credit Card” by Wise Money List 2008 on January 16th, 2009.
According to the sponsor, the activity is aimed at building an exchange platform between providers and consumers of Financial Products. It carefully examines and justly elaborates on the levels of the design and service of the products which fall into three categories: Bank RMB Financial Products, Bank Credit Cards and E-banking. After one-month online voting and experts’ appraisal, Bank of Communications Platinum Credit Card finally stood out and won the prize of “Most Popular Credit Card” due to its new concept of customization and quality customer experience service.
In May 2008, Bank of Communications released its Pacific Platinum Credit Card. Catering to middle- and high-end customers with unique, high-quality, brand experience, Pacific Card has established a new domestic service pattern of customized credit card by forsaking the prevailing package credit card service. Prior to the start of this year, customization-advocate Bank of Communications Platinum Credit Card held distinctive brand experience activities in Shanghai, Beijing and Guangzhou, where users of Pacific Platinum Credit Cards were invited to experience the card-based customization of their travel plans, which is highly popular among high-end persons. Special persons will be assigned to customize satisfactory travel plans for the platinum card users according to their requirements including the budget, number of people and time. For Bank of Communications Pacific Platinum Credit Card holders experiencing the service, such travel plans made predominantly by them convey not only a brand-new idea of life, but also the profound meanings of the brand.