Product introduction

BOCOM’s Guangdong Branch has sped up digital transformation to improve online services. In August 2020, the first retail online brand “Yue Xiang Hui” of BOCOM system was created. Targeted tens of millions of users, it has become a local platform that assembles products and services internally and connects users and merchants externally This “Finance + Life" service platform provides users with high-quality special services such as “financing + catering and entertainment, clothing, housing and transportation”. Partners such as JD.com, Suning, and Vipshop have been successively introduced into the platform to fully assist residents’ consumption recovery, merchants’ resumption of work and production, which gives full play to the hard-core role of state-owned major banks in “benefiting the general public and the people’s livelihood”.

Code scanning participation activities